The Voyage Ritz-Carlton & MBSM
We were appointed to create a brand film for The Ritz-Carlton Hotel, located at Main Beach Superyacht Marina on the Gold Coast. This exceptional development, due for unveiling in 2026, is poised to become one of the most exclusive luxury retail destinations in the country, offering tenants an unparalleled opportunity to establish their presence amongst one of the world’s most prestigious hotels.
Challenge
Creating a film for a luxury hotel involves challenges such as meeting high expectations for quality and maintaining authenticity. To address these challenges we carefully planned around the weather and used an experienced team to successfully create the film.
Strategy
It was clear our clients value that special, one-of-a-kind, and personalized touch. So, we came up with a plan to let everyone involved tell their stories, and we added some eye-catching visuals to show off the incredible luxury at The Ritz-Carlton Gold Coast.
Results
Our campaign made a big impact! We reached 135% more people organically. On social media, we had a 3% click-through rate, and our landing page traffic went up by 80%. Plus, our brand film held users’ attention for about 10 minutes on the MBSM website, much longer than those who just scrolled past it.
"The Rooftop team is very involved and the type of agency that helps without creating complexity. The way we work together has been smooth. The team respects deadlines and is good with communication."
– Dion Giannarelli
