East Sixty Three

Client

JLL

Strategy

Unveiling an aging structure’s hidden potential was more than a development project—it was a rare opportunity to showcase unparalleled uniqueness and the exceptional rarity of securing a development permit. Our strategy, guided by the tagline “Inspired by the World, Made for Melbourne,” celebrated E63 as a conceivable hub for creativity and innovation while adding an international prestige inspired by renowned landmarks worldwide.

Result

Our campaign positioned E63 as a Melbourne potential icon, beckoning visionary investors to shape the city’s future skyline.

Services

"Inspired by the world, made for Melbourne."

"Elevate your expectations."

© 2023 RMGC

Site design by Rooftop