Adelphi Hotel
CVA and JLL teamed up with Rooftop to craft a brand film for The Adelphi, a chic boutique hotel that exudes urban charm. Our film featured talented individuals to showcase the cutting-edge design, trendy rooms, and a rooftop pool that stretches above the cityscape. The outcome? The property was successfully sold for a whopping $25 million to a Sydney developer.
Challenge
We jumped through a few hoops to get this one over the line. We had to showcase the building’s amenities, find the perfect talent, and meet a crazy tight deadline. After only a few edits the final product was ready for display and we could not be happier with the results for our the guys at JLL and CVA.
Strategy
The strategy involved capturing stunning drone footage, showcasing Adelphi’s amazing amenity and setting the mood with modern tunes. The team skillfully directed and executed shots with technical precision to showcase the hotel to investors
Results
We delivered outstanding results, with a 150% boost in organic reach, a solid 2.8% click-through rate on social media, and 120% increase in traffic to the listing page.
We helped our clients find a new owner of The Adelphi at a price of $25 million. The property attracted a lot of attention with 12 serious offers on the table and over 150 potential buyers showing their interest. It seems there were quite a few eager buyers with deep pockets ready to make a substantial investment and our brand film was a highlight of the campaign.
"Quality Melbourne hotels remain very highly sought after by domestic and international investors."
– Peter Harper JLL
